In the last few decades the polished Italian limestone plaster as luminous as a pearl has come to be known as Venetian Plaster. Driving its immense popularity is its undeniable beauty, but behind the accent walls there is a storm brewing.
The tempest on the horizon of the design world could very well end the rein of Venetian Plaster as a “timeless” and “classic” wall treatment; the proliferation of badly done fakes by untrained “professionals” and “certified” painting contractors could render this once legendary finish a mere trend. In fact, many so-called “Venetian Plasters” that are installed today are the equivalent of buying Louis Vuitton bags on Canal St: they aren’t real; they aren’t natural; they aren’t quality; and they look like plastic!
True Venetian Plaster and its resplendent aesthetic qualities can only be accomplished with real limestone plaster and great artisanal technique. Authentic Venetian Plaster is made of slaked lime, marble dust, and water. As the plaster cures, it reabsorbs carbon dioxide from the air and returns to a stone state, strong and radiant with the depth of color and translucence of the natural stone that it is comprised of, limestone and marble.
Now you can buy a can of something labeled “Venetian Plaster” at Home Depot, but what is in the can is not Venetian Plaster. The proliferation of these canned imposters full of ethylene glycol, vinyl acetates, acrylics, and resins have turned these so-called Venetian Plasters into a cheap and shoddy commodity, chemically incapable of the depth of color, the play with light, and the longevity that the real thing naturally boasts.
When installed as it was meant to be, with real materials, expertise, and craftsmanship, authentic Venetian Plaster is absolutely gorgeous, but when applied by untrained labor and contractors, the result is often inferior. This is doubly so when inauthentic and second-rate materials are employed to save on labor and cost. The old motto “you get what you pay for” is alive and well in the wall finishing business. Add the environmental benefits of using authentic limestone plasters to the equation, and the real thing always comes out on top.
Benefits of real Limestone Plaster:
- Authentic limestone plasters are natural & GREEN
- Mold resistant– less allergens
- Natural temperature regulator
- Low VOCs– no harmful vapors or chemicals
- Made of plentiful natural resources
- Truly time tested- Used for thousands of years
- Highly customizable
- Capable of innovative visual effects and patterns
- Aesthetically superior to synthetics